The method, published free — the book and every worksheet. The manual goes deeper, and is sold on Amazon. Start anywhere — most people begin with the free assessment and one tool.
The split is deliberate. The method is free and stays free — the six moves, the gates, all six worksheets, and the book that explains them. What you pay for is depth of implementation: the full instrument set, the facilitation sequence, the worked examples, and the expanded OBSERVE with the Where-to-Play Grid. Those two are sold on Amazon. You can run the entire Loop without buying anything.
The plain-English guide for owners, executives and business leaders. The whole method with worked examples, a weekend sprint, and a cheat sheet. Free to download in full — or buy the edition on Amazon if you would rather read it on paper or Kindle.
For owners, executives and business leaders: the reasoning behind every move, the full instrument set, an end-to-end worked example — and Part Seven, Running It, with the session plan, the rhythms, who does what, and the process pitfalls. The Operating Playbook is now part of this volume.
On Amazon
Buy on AmazonOne page each, no fluff. Grab the one that matches the move you're working on.
A simple template for reading your market and auditing yourself honestly.
Download (free) →Score yourself vs rivals, run the Five Whys, and distil your edge in one sentence.
Download (free) →Where to play, how to win, your stop-doing list, and the win-without-fighting test.
Download (free) →Why your best customers would barely blink at a 15% increase — and how to test it safely.
Read →The hardest, most powerful page in your whole strategy — and how to write it.
Read →The simple formula that's worth more than a whole business plan.
Read →A complete, repeatable six-move system for setting and running strategy in any business — AIM, OBSERVE, ORIENT, CHOOSE, DESIGN, ACT, wrapped by RENEW. It was built from work with hundreds of businesses and organised with the best of modern strategic thinking, in plain English.
No. It's built for owners, executives and business leaders, including solo founders. You can run the whole thing yourself with the free tools and the book. The manual adds depth if you want it, but it is not required.
Those are excellent operating systems focused mainly on execution discipline. The Strategos Loop puts equal weight on the thinking that comes first — honest diagnosis and finding a real competitive edge — before execution, and it's deliberately lightweight for smaller businesses.
Your first full loop fits in a focused weekend. After that it's a light rhythm: 15 minutes weekly, an hour monthly, half a day quarterly.
We work hard to keep it plain. Every borrowed term is translated — for example, 'unit economics' becomes 'do you profit on one sale?' and 'VRIO' becomes 'is it valued, rare and hard to copy?'
Never required. A trained Strategos Guide is available if you want facilitation and accountability, but the method is designed to be self-serve.
'Strategos' is the ancient Greek word for a general and the root of the word 'strategy.' The loop's cyclical backbone comes from decision-cycle thinking; its substance comes from years of practice with real businesses.
Absolutely. The Loop is a great diagnostic — most 'stuck' businesses have a problem living in one specific move, and the Loop tells you which one to fix first.
The Loop Health Check shows you exactly where to focus first — no email required to see your result.
Take the free assessment