The Strategos Loop exists to give small businesses what big companies take for granted: a clear, repeatable way to think and act strategically.
It didn't come from nowhere. It's a careful synthesis of three traditions — distilled, translated into plain English, and shaped into six moves any owner can run.
From the 2,500-year-old Art of War: know yourself and your rival, weigh the five factors, and win by position rather than force. The soul of the Loop.
From a fighter pilot's decision cycle — Observe, Orient, Decide, Act — comes the Loop's insistence that strategy is a fast, repeating cycle, not a one-time plan.
From Porter, the resource-based view, Blue Ocean, the Business Model Canvas and more come the practical tools inside each move — simplified for real businesses.
It's the ancient Greek word for a general — and the literal root of the word "strategy." It's a nod to the long lineage the Loop draws on, from Sun Tzu to today. The name is a placeholder you're free to make your own.
Explore the model →Start free, run a sprint, or run a focused weekend sprint with your team.