It may feel like your business has a dozen separate problems. Usually it doesn't. Most are symptoms of a weakness in one of the six moves. See your business through all six — where it's strong, where it's weak, and what to strengthen next.
Get clear on what the business is for, what you want from it, and where you're headed.
Everyone knows what you're building and why. Decisions get easy because the destination is clear.
You chase every opportunity, pulled in five directions, unsure what success even looks like.
The AIM Canvas — mandate, purpose, values and one big goal on a single page.
Study your market and yourself honestly — the real job customers hire you for, and your true strengths.
You see your market clearly and know, honestly, what you're great at and where you're weak.
You're guessing about customers and rivals — and quietly believing your own hype.
The OBSERVE Dossier — market forces, the five forces, customer jobs, and an honest capability audit.
Turn what you learned into a clear edge, and name the real problem to solve.
You can say your edge in one sentence, and you know the real problem — not just the symptoms.
You compete on price because you never found a real advantage, and you treat symptoms not causes.
The Edge Finder — score yourself vs rivals, run the Five Whys, and distil your edge.
Decide exactly who you're for and how you'll win — and what you'll stop doing.
You're the obvious choice for a specific group, and you've said no to everything off-strategy.
You're everything to everyone, so you're nobody's first choice — and price is all that's left.
The CHOOSE One-Pager — where to play, how to win, your stop-doing list, and the win-without-fighting test.
Turn the strategy into a business that actually makes money.
You profit on every sale, you know your numbers, and value shows up as recurring revenue.
You're busy but broke — underpricing, not counting your own time, unsure you profit per sale.
The Money Model — who pays for what, how often, and the unit-economics check.
Put it in motion, align your team, and track what matters.
A short list of priorities, everyone aligned, a couple of numbers watched, a steady rhythm.
The plan sits in a drawer, everyone's firefighting, and nothing actually moves.
The 90-Day Plan — three priorities, two numbers, and a simple weekly & quarterly rhythm.
Wrapped around the six moves is RENEW: the habit of watching, learning, and going around again a little smarter. Every advantage goes stale eventually — competitors copy you, customers change, technology shifts. RENEW is what keeps your strategy alive instead of expiring in a drawer.
Weigh these five at every move:
Plus two engines that never stop: know yourself and your rival, and win without fighting.
You probably saw your business in more than one move above. That's normal. Take the free Loop Health Check to see where you really stand — and where to focus first.