Free tools, deep guides, and a plain-English book. Start anywhere — most people begin with the free assessment and one tool.
The friendly, plain-English guide for owners and entrepreneurs. The whole method with real small-business examples, a weekend sprint, and a cheat sheet. Read a free preview, or get the full book on Amazon.
For the scholar and the CEO alike: the theory behind every move, the academic foundations, and a full end-to-end worked example.
Download the manual (PDF)The step-by-step field guide: every move as a process, with flow diagrams, tools, exit gates and worksheets.
Download the playbook (PDF)One page each, no fluff. Grab the one that matches the move you're working on.
A simple template for reading your market and auditing yourself honestly.
Download (free) →Score yourself vs rivals, run the Five Whys, and distil your edge in one sentence.
Download (free) →Where to play, how to win, your stop-doing list, and the win-without-fighting test.
Download (free) →Why your best customers would barely blink at a 15% increase — and how to test it safely.
Read →The hardest, most powerful page in your whole strategy — and how to write it.
Read →The simple formula that's worth more than a whole business plan.
Read →A complete, repeatable six-move system for setting and running strategy in any business — AIM, OBSERVE, ORIENT, CHOOSE, DESIGN, ACT, wrapped by RENEW. It fuses Sun Tzu's timeless logic with the best of modern strategic thinking, in plain English.
No. It's built for small and medium businesses, including solo founders. You can run the whole thing yourself with the free tools and the book.
Those are excellent operating systems focused mainly on execution discipline. The Strategos Loop puts equal weight on the thinking that comes first — honest diagnosis and finding a real competitive edge — before execution, and it's deliberately lightweight for smaller businesses.
Your first full loop fits in a focused weekend. After that it's a light rhythm: 15 minutes weekly, an hour monthly, half a day quarterly.
We work hard to keep it plain. Every borrowed term is translated — for example, 'unit economics' becomes 'do you profit on one sale?' and 'VRIO' becomes 'is it valued, rare and hard to copy?'
Never required. A trained Strategos Guide is available if you want facilitation and accountability, but the method is designed to be self-serve.
'Strategos' is the ancient Greek word for a general and the root of the word 'strategy.' The loop's cyclical backbone comes from a fighter pilot's decision cycle; its soul comes from Sun Tzu.
Absolutely. The Loop is a great diagnostic — most 'stuck' businesses have a problem living in one specific move, and the Loop tells you which one to fix first.
The Loop Health Check shows you exactly where to focus first — no email required to see your result.
Take the free assessment